•This trailer uses music to great effect to build up the tension, as more quick clips are shown of the film the faster the tempo of the music becomes. Sound effects are also used throughout the trailer in order to try and emphasise the danger of the situation they are in and emphasise that there is paranormal activity.
•Factors other than sound are also used to try to build tension throughout the trailer , such as the quick cuts when trying to build tension which keeps the audience watching as they want to find out what it all builds up to.
The feeling of darkness is one convention used in most horror trailers however it is heavily used within the grave encounters trailer due to the setting being in a haunted house at night , this night effect is emphasised by the use of a night effect, making the screen green to show the audience what is going on even though the setting is at night when normally they would struggle to see what was going on.
•The use of the handheld camera throughout the trailer make the clips seem more realistic and allow the audience to be able to able to imagine themselves in that situation, however this can be annoying to some audience due to them not having a clear view of what is going on.
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